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Lot Essay
For over 20 years, Angelo Bonati was a household name and paved the way for the Panerai Brand. As his final farewell to these die hard fans, Panerai released the PAM911, designed by Mr. Bonati himself.
Angelo Bonati
Mr. Bonati was head of sales of Cartier in Italy in 1997 when Richemont Chairman Johann Rupert appointed him as Panerai's first sales director. Bonati was the first Panerai employee of the Vendôme/Richemont era. He became CEO of the brand in 2000 and started his legendary Panerai journey, and in many ways, his name became synchronized with the Panerai brand itself.
Many will remember his bold decision; fresh from Cartier, Mr Bonati ordered the the production of 1,000 watches and test them on the Italian market at 30 selected points of sale. The market proved him right and all 1,000 were gone within the week.
This watch is in celebration of Mr. Bonati's success, and in large, Panerai's success.
Angelo Bonati
Mr. Bonati was head of sales of Cartier in Italy in 1997 when Richemont Chairman Johann Rupert appointed him as Panerai's first sales director. Bonati was the first Panerai employee of the Vendôme/Richemont era. He became CEO of the brand in 2000 and started his legendary Panerai journey, and in many ways, his name became synchronized with the Panerai brand itself.
Many will remember his bold decision; fresh from Cartier, Mr Bonati ordered the the production of 1,000 watches and test them on the Italian market at 30 selected points of sale. The market proved him right and all 1,000 were gone within the week.
This watch is in celebration of Mr. Bonati's success, and in large, Panerai's success.
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Lot 65
Sale 21206
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Certified by Panerai with a unique "Certificate of Authenticity For Christie's Auction", in unworn condition, certificate and box
PANERAI, REF. PAM00911, STAINLESS STEEL, "LAST ONE FOR PANERISTI", LUMINOR MARINA 8 DAYS
Estimate: HKD 60,000 - 120,000
A Christie's specialist may contact you to discuss this lot or to notify you if the condition changes prior to the sale.
Lot 65
Sale 21206
Certified by Panerai with a unique "Certificate of Authenticity For Christie's Auction", in unworn condition, certificate and box
PANERAI, REF. PAM00911, STAINLESS STEEL, "LAST ONE FOR PANERISTI", LUMINOR MARINA 8 DAYS
Estimate: HKD 60,000 - 120,000
Bid amount
Buyer's premium
Estimated total cost exclusive of customs duties/charges and tariffs